Get More Local Visibility
Our medspa SEO services will help you get more local SEO visibility for your practice in your area.
There are over 200 factors that Google considers when ranking a small business website. Is yours Google-ready?
Looking to get more visibility for your medspa with SEO? I'm so happy to hear that!
Local SEO is a great choice for digital marketing that can help you get your medical spa seen by your perfect future clientele.
Every day, there are hundreds of people searching for med spa services in their area. Every person you get in front of is another potential patient for your medical practice or spa.
This type of digital marketing can be extremely effective because these people are already searching for your services.
Med Spa SEO Basics
Ranking your clinic in search engines like Google to get more website traffic requires laying the groundwork with an effective SEO strategy and an optimized website. You also want to take into account your website design, which can make or break your client acquisition rate from the traffic you get.
I'll lay out an example SEO strategy here for medical spa SEO.
1. Do Keyword Research for your MedSpa Services
First, it's important to know what people are searching for in your area that is relevant to your practice. This will give you a gameplan to group your keywords into target landing pages.
2. Do Local SEO Research + NAP Analysis
Make sure that your medspa address is in the city that you want to rank in. Decide on a specific NAP format (Name, Address, and Phone number) to consistently optimize all of your web properties with. You will use the exact same NAP for each of your locations on your website and on all of your local citations.
3. Optimize the Medical Spa Website + Structure
Your website must be highly optimized and functional, with a landing page for every service you provide. If you have a plastic surgery practice, you would have a page for each plastic surgery procedure you perform. If you have an aesthetic practice, providing things like laser hair removal and microblading, you would have a page with optimized content for each of those services.
You will use both your keyword research plus the knowledge of your services to create SEO-friendly content for each of these pages.
Your homepage should link to each of your service pages, as should your navigation menu. If you have a blog with blog posts, relevant posts should also link back to the specific services they discuss.
Each page should be focused on its individual topic - do not keyword stuff all of your topics onto every page.
4. Add Local SEO Factors to the Website
Make sure that your NAP is listed on your website.
If you're a single location medspa, it should be listed in your footer and on your contact page, using Local SCHEMA markup, which is code behind the scenes that tells Google exactly where you're located, and strengthens your location relevance. You should also embed a map of your actual GMB (Google My Business) listing.
If you have multiple medical spa locations, you will have an individual contact/location page for each practice address. The specific NAP format you have chosen for each location should be on the location's specific page, and that page should be optimized for the search terms of that geography. You will still only have one set of service pages to support all of the locations.
5. Optimize your Medspa's Google My Business listing
Google My Business, or GMB for short, is Google's version of local business listings. This listing is what shows up at the top of search results sometimes for local searches. That area, where a map and a few businesses are listed, is called the "snack pack."
It's important to make sure your medspa's Google My Business listing is set up, verified, and optimized. Optimization means adding your correct website and the optimized NAP you have already decided on for that location. It also means selecting the right category for your aesthetic practice, and adding complete, relevant descriptions and photos.
6. Local SEO Promotion
Once you have your foundations set up properly, it's important to keep them updated with the regular changes that Google rolls out (they roll out numerous algorithm updates each year), and to continue local SEO promotion through brand-building, citation building with your consistent NAP details, linkbuilding, and content updates.
Any opportunity that you have to build local links or list your business information on a trusted website should be taken advantage of.
You should also keep your website updated with fresh, great content to impress both vsitors and search engines.
By following this digital marketing strategy, or signing up for our SEO services which will take care of this for you, you'll be able to increase your website traffic, get in front of your target audience, and grow your med spa business, whether you run an aeshtetic practice or focus more on plastic surgery. This will work for any clinic in the medical spa industry.
We are US-based digital marketing experts working with small businesses all across the country who are ready to grow.
Let's discuss your MedSpa SEO project.
MedSpa SEO
Our local sEO Philosophy
If You're Serious About Growing Your Business, You Should Be Serious About Your MedSpa's SEO
Your Local SEO Investment & Outcome
What’s the difference between an investment and an expense? A desk chair can’t get you new customers.
Put your marketing budget towards local SEO and you will rank in organic and local search for the services in your area.
Local SEO plans vary depending on your location and industry. This final pricing is variable depending on your geography, your current website’s optimization, and the competition of your industry.
How does the local SEO process work?
Research > Analyze > Implement > Evaluate > Refine
Local search engine optimization is based on what searches people are actually performing in an area. The goal is to identify the best or most profitable queries to make your business show up for, based on what people are actually searching, and then make changes to your website and your overall digital presence to ensure that you show up for this.
Let’s go back to that taco shop example from the top of the page. For a taco shop in Los Angeles, we would do local keyword research using Google’s tools and competitive research to discover what people are searching in the area (taco shops!!), and then make sure to optimize the website for all of those keyword variations.
We have access to data tools that come directly from Google (see screenshot above) which tell us approximately how many people are searching for variations of each phrase each month. So we dig into and evaluate this data, review what the competitors who are already successful have done, and then help you out-do them to rank higher.
Once your rankings have begun improving, we continue monitoring the results and refining the on-page optimization strategy as well as your digital presence strategy. We continue to refine and boost this with on page and off page signals, resulting in total market domination for your business in the long term.
How fast does Local SEO work?
First your rankings will begin to increase. Then you’ll see more traffic coming in. Finally, you’ll feel the impact on your bottom line with more customers, foot traffic, calls, and sales.
Usually we see results on your Google My Business listing very quickly, within 1-2 months. We see organic search results within 1-3 months. As your rankings increase, you’ll begin to see the traffic increase as a result. We can’t control Google so we can’t make guarantees about how fast you’ll see results (and any company that does is lying), but we can tell you we literally never fail to increase rankings as long as you commit to the process and understand that SEO is not an overnight traffic miracle.
The goal of SEO is to increase your visibility in organic search, and we always achieve that because we’re picky about who we work with and we always ask that you mentally commit to 6 months of working together, although we have no contracts. If you don’t want to work with us anymore, we aren’t going to force you to stay! That’s why we aim to keep every client as happy as possible, because that’s what will keep you around.
Will Local SEO work for my medical spa?
Local SEO isn’t for everybody, and we’re very picky with our clients because we only want to work with people we know we can help. Happy clients = happy business. Here’s how you can qualify for our Local SEO packages:
- Own an established local business with a proven business model
- Have an address in the geography you serve
- Have an established website (or be willing to establish one with us – check out our design services too)
- Be willing to allow the changes we recommend to the website
- Allow us exclusive SEO access to the website (only one SEO provider working on the site at a time)
- Allow us to make code and content updates to the website to fulfill the service
- Allow us access to other local properties as needed such as Google My Business, Yelp, etc.
In short, SEO helps boost already successful business models long term by using existing market demand; it cannot fix a broken business model. It also can’t be very successful without full implementation.
Why do we set up these requirements? Because it ensures success. We can’t rank you in a city you’re not actually in, we can’t control the outcome if another SEO company is undoing any of the work we’re doing, and we can’t help you if you won’t allow changes to your website.
We make it easy for you to increase your medspa's local visibility in search engines.
We are a digital marketing agency that helps small businesses get in front of their perfect local customers online, and look great while doing it.
